Inspired by a tiny 16mm chameleon, Brookesia is a skin enhancer makeup brand that colorfully expresses everyone's unique beauty. This project focuses on building a cohesive VMD system to ensure that the brand's vivid, colorful identity and flower motifs are consistently experienced across global offline retail spaces.

In line with the brand's expansion into major Asian markets including China, Japan, and Thailand, we designed localized fixtures that reflect each country's retail environment and linguistic cultural context. From the counter structure and merchandising layout to display graphics and illustrations, the design was developed as an integrated system. Through precise 2D drafting and 3D visualization, the project establishes a highly adaptable VMD guideline ready for immediate deployment in diverse international retail environments.