Manmiga(萬味家) is a food ingredient supply brand that provides Chinese cuisine-based ingredients to restaurants and foodservice businesses. This project went beyond designing a logo, focusing instead on establishing a clear visual direction for how the brand would be recognized in the market.

The core brand image was built around trust, clarity, and expertise in food ingredients. Based on this direction, we combined a Chinese character wordmark with a roof-inspired symbol to create an identity that reflects both the traditional character of Chinese food culture and the reliability of a professional supply brand. A deep green and burgundy color palette was used to create a calm yet distinctive brand mood, balancing the practical nature of a supply business with a refined visual presence.

The identity was then expanded into a pouch packaging system. For products such as frozen tofu skin, bean curd stick, flat potato glass noodles, and tofu sheets, each package was designed with a distinct color and structured information hierarchy according to the product’s characteristics. Transparent areas were incorporated to reveal the actual form and texture of the ingredients, allowing the product quality and usage to be communicated intuitively. Logo placement, product naming, usage icons, and graphic layout were systemized to ensure that the products could be recognized as part of one cohesive brand, whether displayed together or supplied across different foodservice environments.