Mungchin Project is an entertainment company built around broadcast content and talent management. At the early stage of the company’s establishment, the project developed its corporate identity, including the logo system and basic identity guidelines.

Inspired by the sense of connection and flexibility in the name “Mungchin,” the logo was designed with rounded letterforms, a mint color palette, and grey tones to create an approachable yet organized brand image. The identity was then extended to business cards, staff ID cards, and other essential touchpoints, with guidelines organized for consistent use across both online and offline channels.